The AI webmaster OLAF
A website that looks good, gets found on Google — and stays up to date.
You tell OLAF what you need — by text, phone or email. OLAF builds and updates the website to your wishes, keeps it current and makes sure you get found — on Google or when customers ask an LLM like OpenAI or Claude.
You book → we call you → and we go through the options together.
How it works
Four things he takes, every week.
- Builds and updates the website to your wishes — in language customers understand.
- Corrects opening hours, prices and projects when you say so.
- Keeps you visible on Google and on the map.
- Answers correctly when ChatGPT, Claude or other services recommend someone like you.
Your overview
OLAF is on the job
- OLAF updated the websiteNew project published — the bathroom at Løkka 14Published
- OLAF corrected the opening hoursClosed Friday 3 October, as you saidPublished
- OLAF kept you visibleFound on Google for "plumber Lillestrøm"Visible
- OLAF took an enquiryFrom the contact form — sent to youIn the overview
Constructed example.
One message
You send a message — and the website is updated before lunch.
Tuesday 09.12. You are on a building site. This is how it goes.
- YouHi OLAF. We are closed Friday 3 October. And the bathroom at Løkka 14 is done — photos attached.
- OLAFNoted. I am adding closed Friday 3 October to the opening hours and making a project page for the bathroom with your photos. Draft in a few minutes.
- OLAFThe draft is ready — opening hours and a new project page. Say yes and I publish.
- YouLooks good. Change "bath" to "bathroom" in the heading.
- OLAFChanged. Publishing now — Google gets the new opening hours too.
- YouThanks!
- 09.12You send the message.From the site, by text. No login, no form.
- 09.14OLAF makes the draft.Opening hours corrected, project page built from your photos.
- 09.20You say yes.One correction, one word.
- 09.21Published.The website and the Google listing show the same.
- 16.00In the overview.The change is logged — what was done, and when.
Do the sums
What does an outdated website actually cost you?
Put in your numbers — the answer is underneath.
With your numbers
Your numberThose who call, write or come via reviews.
Our assumptionMove it if you know better.
Your numberThe average on your invoices.
In a normal month you get enquiries. drop off when the website falls short, and a typical job is worth .That is 5,000 kr a month — 60,000 kr a year.
10 × 20 % × 2,500 kr × 12 months
This is your calculation, not a promise from us. The calculation happens in your browser — we never see your numbers, and nothing is sent or stored.
Getting started
Up and running the same week — with the website you have, or a new one.
A 30-minute call
We look at the website you have, what is out of date, and what customers are looking for when they find you.
He is set up with your texts, prices and photos
If you have a website, he takes it over. If you do not, he builds one — in the language customers understand.
You approve before anything goes live
Every change comes to you first. You say yes, then it goes out.
What we need from you: access to the website or the domain, the price list, and the photos you want to show.
Good to know
What he does not do — and what you are wondering.
What he doesn't do.
Publishes no changes unless you have chosen them.
Doesn't promise first place on Google — nobody can promise that seriously.
Doesn't touch prices without word from you.
Before you decide.
What if I already have a website?
Then we build on it or replace it — you decide. We keep what works and drop what doesn't.
Do I have to update anything myself?
No. OLAF keeps content, reviews and opening hours up to date — you never need to log in and correct things.
Will I rank first on Google?
We cannot promise a particular position, but we build the website so that you get found — in search and when customers ask an AI assistant.
What if I want to change something he has done?
Just say so — by text, phone or email. He corrects it, and you see the change before it goes live.
What does it cost?
The price is tailored to your business — how much gets handled, and how often. You get it in the kick-off call, and notice is one month.
What can your new AI coworkers do for you?
Book a free 30-minute kick-off call, or ring us directly.
- Frank Mogensen+45 21 33 11 33
- Lise Fløvik+45 61 50 00 91
GDPR-first. Built and stored in Europe.
- All processing and storage happens in the EU — your business data runs on servers in Frankfurt under EU data-processing agreements, and we build under the EU AI Act.
- Cookieless analytics — no advertising or cross-site trackers, no consent banner needed.
- No ad-tech. Your data is used to answer you, nothing else.