The company brain

Your new colleague has already worked here two years

Every time an agent takes a call, writes a quote or finishes a job, the brain learns something about how you run your business. It never takes a day off, and it never resigns.

You explain it once. Then it stays explained.

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You know this one

All of it lives in one place: your head

Who is difficult to deal with. What you charged for the same job last year. That you ring before driving out. None of it is written down, which is exactly why nobody else can take over.

A week off sick and the business stops — not because the work can't be done, but because nobody knows how you do it.
Whoever you train asks the same questions again and again until they stick.
And when she leaves, all of it walks out with her.

Honestly

On day one the brain knows nothing

You should know that up front. There is nowhere to buy knowledge about your particular business, and we won't pretend otherwise. What you don't have to do is sit down and fill anything in. It learns from work that was happening anyway — starting with the first conversation it handles for you.

How it learns

It learns from the work, not from forms

There is no onboarding, and there is nothing for you to fill in. Every time an agent does something for you, it notices how you do it.

Turn a job down and it remembers why — and stops offering you that kind.

Correct a quote before it goes out and the next one is written your way.

What you say once holds next time. For the other agents too.

There is no screen

You ask it the way you'd ask a colleague

There is nowhere to log in and nothing to learn your way around. If you want to know something, you just say it — the same way you'd shout it through to the next room.

“What do you know about Mrs Hansen?”
“What did we charge for the last bathroom?”
“Who haven't I heard from in three months?”
“Why did we turn down that job in March?”

You get the answer where you're standing. That's the whole reason there is no login: knowledge you have to go somewhere else to fetch doesn't get used.

One year

The difference between month 1 and month 12

The brain doesn't get sharper on its own. It gets sharper because work is being done. Here is what that difference looks like once it has been running a while.

Month 1 — it knows the essentials

Who called, and what they wanted.
What you do, and what you don't.
When you can be reached.

Month 12 — it knows your business

That Mrs Hansen always pays a fortnight late, and that a call before the due date is worth making.
That you won't travel far for anything under half a day.
That window replacements always take a day longer than you tell the customer.
That you'd rather have a no today than a maybe in three weeks.

Why the next agent is better

You set your business up once, not nine times

This is where it starts paying. The agent you put to work a year from now doesn't start over. It starts where the others got to — with everything the brain has learned in the meantime.

The one writing quotes already knows your prices and your tone. You don't explain them again.

The one answering the phone already knows which jobs you turn down.

The longer the first agent has run, the less work it is to add the next.

You set the pace

It earns responsibility. It doesn't take it

A brain that learns on its own is also the thing people are most wary of. So it moves one step at a time, and only when you say so.

First it suggests
It tells you what it would do, and why. You do it yourself. That's how you find out whether it has got the right end of the stick.
Then it drafts
The reply, the quote or the message is ready and waiting. You read it and send. Seconds instead of evenings.
Eventually it just does it
What you've watched it get right a hundred times, it stops asking about. You can take that back at any point.

Anything that can't be undone — money leaving the business, something deleted, a message going out to a customer — always waits for you. However long you've worked together.

The brain comes with the first agent you put to work. It's simply worth more the more of them work from it.

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